Capture a wider audience is the goal of every game developer and can be weeks or months, the development of the game, but often fail to localize the game. Important Notices portals Thursday to recognize the importance of their web pages more accessible, often in several languages at the disposal and it is something game developers should learn from. Games often by word of mouth distribution so why not increase your chances of success with the location of the game to a wider international audience.
In recognition of the importance of this step of work, that contribute to your international games is something that many game developers should take to heart. If you are at this stage before the time, it is relatively inexpensive and simple step, for each game for you. But how the location can be a daunting task, but I will some tips for each game developers a simple way to add this feature and hope that its international players.
After visiting a few prominent portals game, you notice that you have, in general, a language you can change the language of the Web page. Unfortunately, many games, they do not allow the same choice, if you actually play the game, has the potential to put a future player. The player is not frustrating, because as simple as text or menu buttons is something that must absolutely be avoided.
Why this work is important, if you can not speak or write the language that you find the game? I am against both parties. Part of understanding the importance of potential new users from the countries Gamer emerging markets such as Latin America and European countries like Poland. The other party, it is unrealistic for the location of itself, but rather, as we relocate to lower cost, location of work to companies specializing in the field.
The importance of Latin America, for example, the market is immense. Some are only for South America (excluding Mexico), the Internet connection used in more than 104 million users and a penetration rate of 27.1% vs. general population. Of those Internet users, with 12.3 million users on broadband connections, the 3.3% penetration compared to the total of its users. Another promotion is forecasting growth of Mexico on the Internet, the population is nearly 40 million users of results of 2011 (Via Emarketer.com).
What we can learn from this is a huge Internet population in southern North America and expand, if you have any interesting games and compact, which translates your chances of success increased sharply Games.
Sony has recently made enormous progress in the order for the market potential for hardware and games. Is divided into three phases to the appetite of players want to play in isolation and be marketed. It is a safe bet that if a large company such as Sony plans to the public, as smaller game developers, it should be noted.
Thus, as a game developer site you understand the importance and potential of this market, but where to start? You can not to the capital of thousands of dollars to this aspect of the game development time or investments. The good news is that if you plan to a location in which language the game for approximately U.S. $ 20-80.
The first part of doing this is to ensure that the advance all the important information on the text of your game is in a file that you can in an email or a text file. Avoid duplication and reduce any Instructional text text to avoid unnecessary, since most of the location word. Only the most important and integral part of the instruction set or the file menu. One thing that is to avoid the text directly into the 2D key art or menus, as you are not able to modify, in a location so. Instead of this a blank button and 2D overlay text on the keys.
Then, the text that you have your game and use a low cost, but as the quality of the site TranslationBooth.com translation. You can make more money, not the most expensive option available to, and a very good job. Once you have the game in this format, it is quite simple, the game reuse in future projects that you develop, so that investment is worthwhile.
I hope that every game developer, games with their own insight into the importance and relative ease of location, if properly planned for the period prior to the hand. It is important not to this aspect of game development. Remember that your game more accessible, the chance that the next big thing on the Internet!
